New Coffee Shop Helps Peace Coffee Tell Their Whole Story From Bean to Cup | Simple, Good and Tasty

“With our new coffee shop, we can better support our existing customers,” Lee continues. “By bringing this barista expertise in-house, we can understand the experience from their perspective. This will help us better understand how to support everyone from Seward Coop to the Craftsman to the Birchwood Cafe.”

This makes sense to me. Currently, coffee shops, restaurants, and coops buy bulk beans, get some quick training from the roasters, and go off and to figure things out on their own. This means that — regardless of how perfectly roasted the coffee beans are — there is an almost infinite number of things that can go wrong before a consumer drinks his or her coffee. For a company like Peace Coffee, this amounts to an enormous risk. Operating a coffee shop allows Peace Coffee to walk in their customers’ shoes, and to acquire the experience and expertise the company needs to train baristas all over town, ensuring that their coffee tastes as good as it possibly can. It’s an ingenius plan.

I am so looking forward to this new Peace Coffee shop, especially since it’s just a block from our daycare. I’ll still stop at Fireroast Mountain, which has great coffee and a friendly atmosphere, and also Angry Catfish when I’m on my bike or stopping in at the Bakers Wife, but a Peace Coffee shop could be really great.